John Peters
Speaker Profile

Best-selling author, performance coach and writer

Watch John talk about his experiences here. 

John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world.  It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression.  His dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares.  His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.

What the audience can expect
John is an experienced speaker of international repute.  He was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen and presented the Sir James Martin Lecture at the Royal Aeronautical Society in the presence of Prince Philip.  Furthermore, he followed Mr Nelson Mandela on stage in South Africa and achieved a standing ovation!  He has written two best-selling books and the documentary Tornado Down was Independent Documentary of the Year and a BAFTA Award Nominee.  He has extensive international TV, radio, PR and media experience.  Since leaving the RAF in 2000, he has been a business consultant and performance coach to business leaders.

His presenting approach
John presents a roller-coaster ride: you will believe you were there!  He provides an incredible descriptive insight of his experiences.  He is certainly not a doom and gloom merchant.  Far from it – his innate sense of humour and superb timing ensures the audience sees the funny and lighter side of his experience.  He is passionate, emotive & challenging.  He can seamlessly and skilfully relate his experiences to current business issues.

John presents in English.

Leadership; Teamwork; Motivating; Inspiring; Responding to pressure; Dealing with change.


'The response to your talk has been outstanding.  The delegates were deeply moved by your experiences and they have been left with a lasting impression of your bravery and determination. Were it not for your own contribution, we could not have delivered such a successful day – none of us will ever forget the story you had to tell and we all feel immensely privileged to have met you'


'As the highest scoring speaker on the programme, John wowed the audience not only with the drama of the story, but also with his humour and humanity.  John is a very polished and skilful speaker and had the audience on the edge of their seats as he shared his experience of being shot down over Iraq in the Gulf War.  Not only was John an excellent presenter, he was also an organiser’s dream in his professionalism, his flexibility and his genuine enthusiasm in mixing and mingling with the delegates after the session.  He happily spent time socialising with the delegates and answering their many questions.  I highly recommend John to any audience.'

AMP Australia

'You gave us a truly inspirational presentation with such emotion, enthusiasm and honesty.'

NRG Direct Mail

Further information
To find out what John Peters could bring to your event or to make a booking, please contact Alice Saunders.